The Dojo

For some industries it’s been a slow start to the year, and when in fear most marketing departments will look to continue doing the same traditional media they’ve always done. But really it’s just a case of becoming smarter with your marketing budget – looking at options that will deliver results and really provide return

We were jumping with joy when we heard the Our New Home microsite we developed for Satterley Property Group was awarded an ‘Outstanding Achievement’ by the Interactive Media Awards. We even got a mention in the Weekend West! The awards are International and the judging panel includes top bods such as CNN, New York Times

Last week, Lucinda (Digital Strategist) ran a focus group with some teenagers to learn more about their habits and how they used technology. The following day, we tried behaving like them.

Last week, Camaryn (Sumo account manager) and myself were shopping for antique door handles to decorate the cat-flap on her kitchen door. After 45 minutes of deliberation, Camaryn finally decided that Mr Meowy, her Burmese, would love pre-war antique silver handles.  Camaryn went to pay the owner, but she didn’t have enough cash on her.

A dinner with Australian-treasure Ita Buttrose highlighted the changing way we interact with design and content on websites.