The Dojo

So you’ve invested heavily in your SEO – you’ve optimized all of your content, got some good links pointing to your site and now you’re reaping the rewards of a job well done. Now that you’re ranking well, it’s time to give the obsessive link building a break, right? Well… If you are in an

For some industries it’s been a slow start to the year, and when in fear most marketing departments will look to continue doing the same traditional media they’ve always done. But really it’s just a case of becoming smarter with your marketing budget – looking at options that will deliver results and really provide return

We were delighted when Matt from Facebook (facebook.com/matthew) dropped by the SUMO office on Friday afternoon. Other than share a few drinks (and some all important lollies), we also caught up on everything from the state of social media in Australia, through to social search and even broached the subject of the new Social Network

The integration of social media and search got a whole lot more interesting this week when Bing announced they were joining forces with Facebook to integrate ‘likes’ into their search results. The screenshot below shows an example of searching for a steakhouse in San Francisco, and how (when opted in to link your Facebook account

As a digital strategist I am coming across a similar theme the more I get in front of prospects and clients alike…”oh yeah, digital is super important to us this year”. I generally follow that up with a question along the lines of…great, what percentage of your marketing budget have you earmarked for digital initiatives?