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Seminar: Facebook and insights into harnessing the New Web

Date / Time

20th of May, 2010
8:30am, Registration and coffee
9-11am, Seminars

Venue:

University Club of Western Australia
Hackett Entrance #1, Hackett Drive
CRAWLEY, WA, 6009
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Ticketing:

Complimentary (Seats Limited)

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The seminar is now fully booked.

Event has passed
'The key to any successful online presence starts with a well planned digital strategy'

SUMO Group in conjunction with Facebook Australia would like to invite you to take a back to basics look at the new web by exploring Social Marketing and Digital Strategy.

With your customers and prospects spending more and more of their time online, preparing a digital strategy to engage your audience is no longer an optional addition to your marketing budget – it should form part of the core.

But where is your audience spending their time online? What are the popular destinations and delivery platforms you can use to engage your customers in a meaningful way? What are the pitfalls and how do you manage negativity?

It most certainly isn’t a one-size fits all approach, and it can be extremely confusing which channels are relevant to the goals and objectives of your business. This breakfast session aims to clarify and pare back the buzzwords and noise we have thrown at us on a daily basis and give you some pathways to make your move beyond a website and basic ads.

Please follow the link below to register your interest for this event. We hope to see you on Thursday, May 20th, 2010.

Speakers

Paul Borrud
Paul Borrud

Paul Borrud is Vice President of Sales at Facebook, where he oversees media strategy and manages advertising inventory operations. Prior to Facebook, Paul worked at Yahoo!, where he was the Director of National Sales for the Western Region (USA) for eight years. Previously, Paul founded the company NetStorm, which provided web development and marketing services for central California businesses. Paul holds a bachelor’s degree in business management from California State University, Fresno.
Lucinda Callie
Lucinda Callie

Lucinda Callie is a digital strategist at SUMO, a Perth based digital agency renowned for its strategic approach to the digital space. She has worked extensively on the east coast on numerous high profile digital accounts including Tourism Queensland, AMP Capital, World Vision, Hoyts, Virgin Atlantic, Elizabeth Arden, The Smith Family, Greater Union and Blackmores. While at Hothouse she developed Toyota Australia’s first ever social media strategy which yielded great results for the automotive giant.

Lucinda heads up the digital strategy team at SUMO, actively working with their extensive client list and the business development team to create new ways of thinking and to expand client offerings in this ever changing, ever growing channel.